B2B marketing has the distinct obstacle of typically handling long and intricate sales cycles. These can be triggered by a range of elements, such as the requirement for several decision makers, the high value of the service or products being sold, and the need for thorough research and factor to consider prior to buying.One crucial aspect of the B… Read More


The B2B buying process can be prolonged and complicated, with several decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the chance… Read More


By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's busy business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the special o… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as other facts concerning contemporary B2B advertising and marketing. We discuss just how the buying journey is currently entirely fragmented as well as the way that community structure can help online marketers take bac… Read More